How to Use Squarespace’s New Form Follow-Up Questions for Better Lead Capture
Hey there! If you’re a Squarespace user, you’ve probably noticed that forms just got a major upgrade in 2025. Squarespace rolled out a shiny new feature called follow-up questions (or conditional logic, if you’re feeling fancy), and it’s here to make your lead capture process way more effective. Imagine forms that adapt to what your visitors say—pretty cool, right? I’ve been playing around with it, and I’m excited to walk you through how it works, why it’s awesome, and how you can set it up yourself.
What Are Follow-Up Questions?
Picture this: someone’s filling out your contact form, and instead of bombarding them with a dozen questions, the form smartly adjusts based on their answers. That’s what follow-up questions do. If a visitor picks “Yes” to “Do you need a custom quote?” a new question pops up asking for project details. If they say “No,” it skips ahead. It’s like having a mini conversation with your audience, without the awkward small talk.
This feature, launched in early 2025, uses conditional logic to show or hide questions depending on responses. It’s built right into Squarespace’s form blocks, so you don’t need to be a tech wizard to use it.
Why Bother with Follow-Up Questions?
Okay, so why should you care? Here’s the rundown:
Better Info, Less Noise: You only ask what matters. No more sifting through irrelevant answers—just the good stuff.
Happier Users: Forms feel tailored, not like a generic survey. People hate wading through pointless fields, and this cuts the clutter.
More Submissions: Shorter, relevant forms mean fewer people abandon them halfway through. Higher completion rates = more leads.
Engagement Boost: Dynamic forms feel alive, not static. It’s a small touch that makes your site stand out.
And the best part? No extra plugins or coding needed. Squarespace has you covered.
How to Set It Up
Ready to try it? It’s super easy. Here’s how to add follow-up questions to your Squarespace forms:
Find Your Form: Open your site editor, go to the page with your form, and click Edit.
Add a Form Block: If you don’t have one yet, hit Add Block and pick Form.
Pick a Supported Field: Follow-up questions work with dropdowns, checkboxes, radio buttons, or survey fields. Add one of these.
Set Up the Logic: Click the field, enter your question and options (like “Yes” or “No”), then click the three dots next to an option and choose Add Follow-Up Question.
Customize It: Add the follow-up (text box, dropdown, whatever fits), and tweak it to your liking.
Repeat: Add more follow-ups as needed for other options.
That’s it! When someone fills it out, the form will only show follow-ups tied to their answers - it’s that intuitive.
Tips to Nail It
To make your forms shine, keep these in mind:
Don’t Overdo It: Too many nested questions can feel like a maze. I’d stick to one or two follow-up layers.
Be Clear: Write questions anyone can understand. Add a quick note if it’s not obvious why you’re asking.
Test It Out: Fill out your form a few times with different answers. I caught a glitch once where a follow-up didn’t trigger—testing saved me!
Mobile Matters: Preview it on your phone. Short, snappy questions work best on small screens.
Level Up Your Lead Game
Once you’ve got those leads, don’t let them sit there! A smart move is linking your site to your social media to keep the connection alive. Here’s How to Add Social Pages to Your Squarespace Website—it’s a perfect next step after capturing leads.
If you’re overwhelmed by form submissions in Squarespace, don’t worry—there are effective ways to manage them.
Try exporting your form data directly from Squarespace, which lets you download submissions as a CSV file. From there, you can sort, filter, and analyze everything in spreadsheet tools like Excel or Google Sheets. If you want to take it a step further, automation platforms like Zapier can connect your forms to other apps, helping you streamline workflows and keep everything organized effortlessly.
Handy Tools to Pair With It
Squarespace’s feature is solid, but sometimes you want a little extra oomph. Here’s what I recommend:
Jotform: Need something more advanced, like payment forms? Jotform’s a fantastic alternative.
SEOSpace: Want your form page to rank higher on Google? SEOSpace has tools to optimize it.
Quillbot: Struggling with question wording? Quillbot’s my go-to for making text clear and friendly.
These play nicely with Squarespace, but honestly, the built-in feature handles most jobs without the extra cost.
What’s Fresh in 2025?
This isn’t some old trick—Squarespace dropped follow-up questions in early 2025, and it’s been picking up steam. As of July 2025, it’s live for all users, and businesses are already raving about how it’s simplified their workflows.
Wrap-Up
Squarespace’s follow-up questions are a game-changer for anyone serious about capturing leads. They’re easy to set up, make your forms feel personal, and help you gather exactly what you need—no more, no less. Whether you’re a small business owner or a creative pro, this feature’s worth a spin.
So, grab a coffee, hop into your Squarespace dashboard, and give it a go. You might be surprised how much it boosts your lead game. Have you tried it yet? Let us know how it works for you!
