5 Changes You Should Do to Make Your Business Grow and Scale With You

Image credits to Pexels.

You have the customers, you have the drive, and you have the business. But, you can’t quite figure out how to grow without sacrificing customer quality. It’s a good problem to have.

If you are looking for tips, you’ve found them.

Read on for insight on a few things you can do to manage growth as you navigate the exciting world of expansion.

Tip 1: Ensure customers have a smooth transaction from start to finish.

You’ve done the work and have captured the attention of your customers. Once they contact you, the real challenges begin.

Start by keeping tabs on the customer experience. This includes everything from how you interact in person and online to whether or not there are snags when it’s time to buy. Make sure to greet your customers by name and don’t be shy about asking for feedback, whether they’ve had a positive or negative experience.

To keep your customer happy during the purchase process, make checkout easier with the Custom Slide-out Cart plugin by Squarewebsites. This will keep them from clicking the shopping cart over and over again. While it might sound like a small thing, even minor inconveniences can be perceived negatively.

Tip 2: Make life easier for your remote workers.

Chances are you and your staff work remotely. This can save you money in overhead that you can use to invest in new assets. But, although remote work isn’t completely new, there are still challenges, including keeping everyone on the same page.

Use a process map template to breakout your project into stages, which makes it much easier to keep tabs on your team. As you grow, communication becomes even more important; having a streamlined way to collaborate will help everyone stay on task while evaluating your procedures.

You can make changes as you go (and grow!).

Tip 3: Take advantage of grants and loan programs with low or no interest.

If you’ve made it this far investing your own money, you may be ready to take on investors. But, before you give up part of your business to someone else, consider looking for grants and other programs that can get you the money you need without losing part of what you’ve worked so hard for.

The US Chamber Of Commerce explains that there are many different types of assistance programs available. If you don’t mind doing the research, you may be able to find funding opportunities specific to your industry, gender, or regional location.

Tip 4: Grow a little bit at a time.

Growth does not mean explosive expansion; that’s not sustainable. Start small, and work your way up from a nascent enterprise to a new empire.

One way to do this is to experiment with complementary products. If you’ve ever gone to the grocery store, you’ve probably noticed that peanut butter and jelly sit next to each other on the shelf. This is a great example of products that simply go together.

Evaluate your current offering, and look for products that just make sense. You can offer these as a pop-up at checkout; for example, a page that offers a bottle of jewelry cleaning solution when your customers check out with a piece of jewelry.

Tip 5: Understand how to market.

Marketing is one major pain point for many small business owners. But, you have to understand how to get your business in the spotlight if you want to grow. After all, you may be the best in your industry, but if people don’t see you, they won’t come.

The good news is that you don’t have to fumble your way through it blindly. A blog from HubSpot lists more than four dozen free online marketing classes that you can take to help you get a grip on everything from social media to PPC marketing.

Final Tip

Your small business doesn’t always have to be small. By taking the time to grow sustainably and ensuring an excellent customer experience, you can make your business work for you and your personal bank balance.

The tips above can help, but remember to take it slowly and learn what you can along the way.

Make your Squarespace site stand out with plug-ins by Squarewebsites.org.

About the Author

Sarah Bull is a single mom of two, an entrepreneur, and a penny pincher. She created her blog, economymom.com, to share what she’s learned about growing a home-based business and making money online all while raising two awesome kids.

Through her site, she hopes to inspire readers, especially fellow moms, to take their earning destinies into their own hands using her career and money-making advice.