Thinking of starting a new business of selling custom goods?

When it comes to establishing a serious online presence for yourself, many people turn to Squarespace - a one-stop solution for selling anything and everything, be it physical items or downloadables.

With Squarespace, create a beautiful website that’ll appeal to a wide range of customers. It comes with a slew of useful plugins and resources  for streamlining business operations.

Among these resources are add-ons for print on demand that can help you set up a store and get it going in no time so you can begin making more money.

In the print-on-demand (POD) model, a third-party provider can create customized items on demand when your customers place an order. A big advantage is that it allows people like you to start a new business with no extra work managing products or the danger of losing inventory investments.

While you concentrate on your main business, the third party handles:

• Manufacturing

• Packing

• Delivery to the consumer

It becomes a great source of extra money for you and some may even call it passive income.

But like any business, your store will need a solid marketing strategy to generate consistent sales and earn revenue. Don’t worry, by the end of this article you will know how you can market your Squarespace store and boost your income with print-on-demand products.

5 Steps on How to Market Your Print-on-Demand Products on Squarespace

If you’ve decided to make your own shirt or some other merchandise and sell it online, keep in mind that the market is saturated with a lot of competition. So if you want your venture to stand out, you need to adopt innovative and modern marketing techniques.

Marketing will play an important role in driving traffic to your store and making sales. Let’s go over a few steps to market your products on Squarespace below:

1. Pick Products That You Want to Sell

The first step in this process is linking your PoD (Print on Demand) store with Squarespace and selecting the products you’ll like to sell. Printify integration for Squarespace makes this process extremely simple.

By linking your Squarespace and Printify accounts, you have access to Printify's extensive catalog of 800+ high-quality, widely-used print-on-demand goods. You can look around and choose the swag (such as t-shirts, mugs, and magnets) that you think your target audience would like most.

You may brand your chosen items with your logo or unique graphics using Printify's user-friendly interface. Simply upload your artwork and place it where you'd like it to appear on each product. You may also try out Printify's design tools and mockup generator to customize your items using clip art, text, and more.

2. Make Sure Your Store’s SEO is Optimized

Once you’ve picked out your products, it’s time to make sure your Squarespace website is visible to your target audience and optimized for search engines. While all Squarespace websites are optimized for search engine indexing, how effectively people can discover you depends greatly on:

(1) your offer and;

(2) how you present it.

Professionals and amateurs alike may utilize Squarespace's SEO tools to improve their website's visibility in Google search results. And there are a lot of techniques to increase your internet visibility, such as:

• employing keywords to narrow your audience

• optimizing titles and descriptions

• fixing page formats

• optimizing and editing images

• providing credible references and,

• publishing new content consistently

Product information, keywords, and other inputs that improve search engine results may need to be updated regularly, but it's not all that difficult. We’re sure that keeping an eye on this area will prove to be helpful.

Go through the official checklist provided by Squarespace as you are ready to launch your site to make sure it is optimized for both people looking for products you offer and search engine crawlers. 

3. Promote on Social Media

There are numerous moving parts in any marketing campaign, and social media promotion is one of them. Publishing on-brand material for a social media platform community will:

• strengthen your brand’s credibility

• boost consumer awareness

• increase customer loyalty

• boost lead generation and,

• increase conversion rate

Establishing a social media presence for your business takes time and requires a wide range of planning and imaginative abilities, from developing a social media strategy to creating and distributing content.

We understand that maintaining a strong online presence may be challenging. With that in mind, we recommend utilizing user-generated content (UGC).

User-generated content (UGC) refers to any content that your audience produces concerning your brand. It is a tried and true strategy with a high rate of return. Making UGC a part of your social media strategy is simple.

Simply ask your customers to post about the products they get when they purchase through your website. Unboxing videos and internet response memes are two examples but UGC can be in any form, be it:

• Photos

• Stories

• Reels

• Videos

• Reviews

• Discussion Threads

• Any other Posts

We also recommend you integrate your social media with your Squarespace website to make your products and contents shareable.

4. Don’t Forget Email Marketing

Promoting your company through email marketing has proved to be really effective. Sending out emails to your target demographic helps you:

• build rapport with your customers

• expand your reach

• deliver targeted messages

• gain insights into client behavior and

• bring returning customers

Email marketing works because of the method used to get subscribers. People give you their email addresses and sign up for email lists voluntarily. So you know that you’re reaching individuals who’re already interested in what you have to offer.

If you’re interacting with individuals who already showed their interest in wanting to hear from you, you will have a greater engagement rate and likely see an increase in sales as a result of your efforts.

Increasing your email list's subscriber count will be an important part of this strategy along with keeping your current readers happy. This calls for deliberate planning to:

• set objectives for email marketing

• develop a strategy to acquire email addresses

• analyze market conditions

• develop quality content for a periodic newsletter

When done well, the email marketing campaign can increase sales and reap tremendous returns on investment

5. Include Affiliate and Influencer Marketing

Take your marketing efforts up a notch, consider hiring people to market your business on their social media.

Find people on social media platforms with a considerable following in your niche that fit this role to boost your social media strategy. You can do so in the 2 ways:

1. Start an affiliate program

In an affiliate marketing program, you take on social media users to promote your brand and products in return for commissions in any sale they make. It’s usually done by assigning them a personal link or discount code that they can provide their followers.

2. Influencer marketing

Marketers collaborate with influencers because of their reputation, authenticity, and sustained inbound traffic. This stems from the influencer model's emphasis on content production to promote companies, goods, or services. They are usually paid through a combination of commission, free products, and fixed rates.

Affiliate Program vs. Influencer Marketing

While affiliate programs can be easier to implement and cheaper compared to influencer marketing, the latter gives access to professional services. Which one you go for depends on your budget and needs at the time.

Increase Your Sales on Squarespace

Once you start selling on Squarespace, maintain your momentum by drawing in new customers, introducing new things often, and rewarding repeat business.

The audience you reach and the number of visitors to your site will both increase steadily as you consistently work with the marketing methods we’ve mentioned above. But bringing in more traffic is only going to result in increased sales when you have quality products and good deals.

When your quality and price are unbeatable, you can definitely push sales and motivate the customers to make a purchase with:

• Sales

• Personalized discounts

• Reminders/notifications of items in the cart

• Adding new items

• Providing great customer service

With Squarespace, you can easily assess what matters most in your business with its analytics. Learn where your visitors, purchases, conversions, page views, and referring sources come from by diving in headfirst.

Want to learn more about how to scale your business on Squarespace? Learn from a pioneer in this space.

Bonus Tips

There are many other things you can do to boost your marketing strategy in addition to the steps we’ve mentioned above. Here are a few extra tips to consider:

• Go for paid advertisements on social media

While ad creation is platform-specific, starting with opening a social media business page streamlines the process.

• Focus on retargeting

Spend some of your advertising budgets on clients who considered making a purchase but ultimately decided against it.

• Add reviews and testimonials

Reviews and testimonials on your website and social media will build credibility and trust and create customer loyalty.

• Write regular blogs

It will aid in attracting targeted customers to your online shop and informing them about the goods and services you offer.

• Host giveaways

People can't help but take advantage of freebies. Keep in mind the potency of free and elicit a powerful response from your audience while hosting a contest to reach a vast audience.

Encouragements

Promoting and marketing your print-on-demand store on Squarespace is the sure key to getting it off the ground and growing. When properly implemented, the marketing strategies we detailed in this comprehensive guide have been shown to increase both revenue and business.

It's important to promote your business properly, even if doing so may require effort and initial investment. We're sure that you'll definitely see returns in no time as profits begin pouring in. So here's to your success!   If you want to earn 20% off Squarespace plugins, check out our affiliate program.  

About the Author

Linda is a Partnership Specialist at Printify. Printify is a transparent print-on-demand and dropshipping platform designed to help online merchants make more money in a simple and easy way.